Madewell
Buying/ Merchandising
Assortment Strategy
Digital + Visual Merchandising
Wholesale Strategy
Copy Direction
Partnered in shaping merchandising strategy for Women's Shirting, supporting the product lifecycle from concept through market while contributing to the successful launch of the brand's Plus line. Collaborated across merchandising and planning to identify omni-channel opportunities, develop forecasting, buying, and markdown strategies, and drive growth across business. Worked closely with key wholesale partners, including Nordstrom, to develop exclusive assortments that strengthened retail relationships and expanded market presence. Grounded merchandising decisions in competitive and trend analysis, ensuring assortments remained commercially relevant, customer-focused, and responsive to the evolving marketplace.